Sir Lewis Hamilton has been announced as brand ambassador for LG Signature, the technology company's premium home solutions brand, starring in a new campaign 'sharing his thoughts on how to lead a stylish, sophisticated life, what motivates him to be the best in his field and how LG Signature embodies his lifestyle'.

The British Formula 1 champion commented 'LG Signature is a brand that strives to be the best in everything it does, which is what appealed to me in the first place. Its state-of-the-art living solutions seamlessly combine the latest technologies and superior design to achieve the ultimate in performance, not willing to settle for second-best'.